Category: Uncategorized
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Tip Top Proper Cocktails | PR525 Midterm
Table of Contents: Campaign Overview | 1. Blog | 2. Out-of-Home Ads | 3. Instagram Ads Campaign Overview The following campaign was produced for a midterm project in the course Multimedia Content Creation for Brand Storytelling II (PR525) through USC’s Public Relations and Advertising Master’s program. Background Problem: In response to a resurgent “cocktail culture”…
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Four communication lessons from Montana’s youth-led climate lawsuit
Overview After researching and speaking with plaintiffs from the landmark climate lawsuit Held v. Montana, I wrote an article for the USC Annenberg Center for Climate Journalism and Communication about the lessons the case holds for people seeking to effectively communicate the impacts and need for action on climate change. Read the full article here.…