Comp Exam References

SWOT Analysis References

Adams, P. (2023, October 9). Celsius CEO on keeping a Disruptor’s edge and staying focused on gen Z. Marketing Dive. https://www.marketingdive.com/news/celsius-energy-drink-disruptor-Gen-Z-marketing-ceo-interview/695658/

Alverson, C. (2024a, April 1). Sports recovery, bone and joint health beverages appeal to all consumers, not just athletes. Beverage Industry RSS. https://www.bevindustry.com/articles/96524-sports-recovery-bone-and-joint-health-beverages-appeal-to-all-consumers-not-just-athletes

Alverson, C. (2024b, October 21). Consumers show enthusiasm for Natural Energy Solutions. Beverage Industry RSS. https://www.bevindustry.com/articles/96935-consumers-show-enthusiasm-for-natural-energy-solutions

Aubrey, A. (2023, July 11). Critics say the FDA could do more to regulate caffeinated energy drinks. NPR. https://www.npr.org/2023/07/11/1186916683/critics-say-the-fda-could-do-more-to-regulate-caffeinated-energy-drinks

Blum, D., & Callahan, A. (2023, November 1). Are Energy Drinks Safe? new lawsuits raise questions. The New York Times. https://www.nytimes.com/2023/11/01/well/eat/energy-drinks-caffeine-risks.html

Celsius. (2022, August 1). Celsius PepsiCo partnership. Celsius Holdings, Inc. https://ir.celsiusholdingsinc.com/news/news-details/2022/CELSIUS-PepsiCo-Partnership/default.aspx

Celsius. (2025, February 20). Fourth Quarter 2024 Investor Presentation. Celsius Holdings, Inc. https://ir.celsiusholdingsinc.com/overview/default.aspx

Coggins, B., Adams, C., & Alldredge, K. (2025, February 28). An update on US consumer sentiment: Is growing uncertainty casting a chill on spending plans?. McKinsey & Company. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-state-of-the-us-consumer

Curion Insights. (2024, May 23). The changing consumer: Consumer preferences that drive Tomorrow’s products. https://curioninsights.com/article/changing-consumer-preferences/

Doering, C. (2024, August 13). You can’t “replicate a celsius”: How the energy drink maker evolved from an unknown to category Giant. Food Dive. https://www.fooddive.com/news/Celsius-Pepsico-energy-drinks-Monster-redbull/718734/

Dwyer, O. (2024, November 19). Five charts: How climate change is driving up food prices around the world. Carbon Brief. https://www.carbonbrief.org/five-charts-how-climate-change-is-driving-up-food-prices-around-the-world/

Ellwanger, S. (2023, May 15). Celsius energy drinks credits PepsiCo Partnership for doubling of U.S Market Share. Marketing Daily. https://www.mediapost.com/publications/article/385403/celsius-energy-drinks-credits-pepsico-partnership.html

Grand View Research. (2024). Energy Drinks Market Size, share & growth report, 2030. https://www.grandviewresearch.com/industry-analysis/energy-drinks-market

Hill, G. (2022, November 18). As climate change threatens coffee and tea production, where will our future buzz come from?. WHYY. https://whyy.org/segments/where-you-will-get-your-caffeine-buzz-in-the-future/

Kunisawa, E. (2025, January 31). The RTD Revolution: Statistics, strategies, and insights. Grappos. https://www.grappos.com/blog/the-rtd-revolution-statistics-strategies-and-insights

Liu, E. (2024, January 1). Celsius Needs a Jolt. How the Energy Drink Maker Wins Back Its Mojo. Barron’s. https://www.barrons.com/articles/celsius-stock-needs-jolt-energy-drink-maker-wins-back-mojo-a51d54ee

Mathieu, H. (2024, August 15). Why is there a slowdown in US energy drinks?. Just Drinks. https://www.just-drinks.com/features/why-is-there-a-slowdown-in-us-energy-drinks/

Miller, H. (2025, February 21). Celsius spikes on earnings, $1.8 billion acquisition. Investor’s Business Daily. https://www.investors.com/news/celsius-energy-drink-celh-stock-q4-2024-earnings-acquisition-alani-nu/

Mintel. (2024, June 30). Functional Drinks – US – 2024. [Industry Report]. Mintel. https://www.mintel.com/

Morgan & Morgan. (2025, March 20). Monster Energy Lawsuit. https://www.forthepeople.com/blog/monster-energy-lawsuit/

NIQ. (2024, September 6). Hydrate and heal: The rise of functional beverages. https://nielseniq.com/global/en/insights/education/2024/rise-of-functional-beverages/

Pincus, J. (2025, February 28). The predictive power of brand equity-how celsius’ comeback was hiding in plain sight. Harris Poll. https://theharrispoll.com/briefs/the-predictive-power-of-brand-equity-how-celsius-comeback-was-hiding-in-plain-sight/

Quast, J. (2025, January 12). Why celsius stock plunged 52% last year. The Motley Fool. https://www.fool.com/investing/2025/01/12/why-celsius-stock-plunged-52-last-year/

Red Bull. (2025). Red Bull Distribution Company. https://www.redbulldistributioncompany.com/

Reed, R., Bradford, K., & Khanday, I. (2022, January 10). Seed germination and vigor: Ensuring crop sustainability in a changing climate. United States National Library of Medicine. https://pubmed.ncbi.nlm.nih.gov/35013549/

Reuters. (2024, August 7). Monster beverage misses Quarterly sales estimates as economic fears slow demand. https://www.reuters.com/business/retail-consumer/monster-beverage-misses-quarterly-sales-estimates-economic-fears-slow-demand-2024-08-07/

Reuters. (2025, February 11). Where does the US get its steel and aluminum from? https://www.reuters.com/markets/commodities/where-does-us-get-its-steel-aluminum-2025-02-10/

Riebe, S. (2024, April 30). Energy Drinks – US – 2024. [Industry Report]. Mintel. https://www.mintel.com/

Roberts, M. (2024, October 4). Celsius’ $1.3B rebranding lesson: How they energized their brand. AdInfusion. https://www.adinfusion.com/how-celsius-energized-its-brand-a-billion-dollar-lesson/

Schafer, B. (2025, February 28). Why celsius holdings stock collapsed This Week. Yahoo! Finance. https://finance.yahoo.com/news/why-celsius-holdings-stock-collapsed-212732028.html

Sinuate Media. (2023, November 28). How consumer behavior and shopping trends changed in 2023. https://sinuatemedia.com/2023-consumer-behavior/

Stone, S. (2024, September 20). How celsius became the king of energy drinks. Bon Appétit. https://www.bonappetit.com/story/how-celsius-became-the-king-of-energy-drinks-gen-z

Stroh, K. (2025, March 7). Monster takes patient approach to aluminum tariffs. Supply Chain Dive. https://www.supplychaindive.com/news/monster-tariff-approach-aluminum/741795/

Sun, L. (2025, February 6). Where will celsius holdings stock be in 1 year?. The Motley Fool. https://finance.yahoo.com/news/where-celsius-holdings-stock-1-083500337.html

Trefis Team. (2025, March 23). What’s happening with CELH stock? Forbes. https://www.forbes.com/sites/greatspeculations/2025/03/23/whats-happening-with-celh-stock/

Yahoo Finance. (2022, May 27). Aluminum ‘has been very difficult to come by’: Celsius CEO. https://finance.yahoo.com/video/aluminum-very-difficult-come-celsius-160125510.html

Yakob, F. (2024, June 9). The marketing you don’t see: On the quiet brilliance of celsius. WARC. https://www.warc.com/newsandopinion/opinion/the-marketing-you-dont-see-on-the-quiet-brilliance-of-celsius/en-gb/6779

Artificial Intelligence:

“Tell me about Celsius Holdings Inc.” Prompt. ChatGPT, June 2024 Version. OpenAI. 18 March, 2025, chat.openai.com/chat.

“Do a SWOT analysis for Celsius.” Prompt. ChatGPT, June 2024 Version. OpenAI. 18 March, 2025, chat.openai.com/chat.

“Which of these ingredients are endangered of becoming extinct or more expensive because of climate change? Include sources. Green tea extract, guarana seed extract, caffeine, taurine, and glucuronolactone.” Prompt. ChatGPT, June 2024 Version. OpenAI. 18 March, 2025, chat.openai.com/chat.

“Can you provide some sources on US consumers being more prone to changing preferences?” Prompt. ChatGPT, June 2024 Version. OpenAI. 20 March, 2025, chat.openai.com/chat.

Infographic References

Celsius. (2025a, February 20). Fourth Quarter 2024 Investor Presentation. Celsius Holdings, Inc. https://ir.celsiusholdingsinc.com/overview/default.aspx

Celsius. (2025b, February 20). Celsius holdings reports fourth quarter and full-year 2024 financial results. Celsius Holdings, Inc. https://ir.celsiusholdingsinc.com/news/news-details/2025/Celsius-Holdings-Reports-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx

Celsius. About. Celsius. https://www.celsius.com/about/

Celsius. Corporate Overview. Celsius Holdings, Inc. https://ir.celsiusholdingsinc.com/overview/default.aspx

Celsius. Products [Photographs]. Celsius. https://www.celsius.com/products/

Corporate Media Analysis Report References

Bowman, J. (2025, February 21). Why celsius holdings stock was soaring today. The Motley Fool. https://www.fool.com/investing/2025/02/21/why-celsius-holdings-stock-was-soaring-today/

Cooper, L. (2025, February 20). Celsius to Buy Rival Energy-Drink Maker Alani Nu for $1.8 Billion. The Wall Street Journal. https://www.facebook.com/WSJ/posts/exclusive-energy-drink-maker-celsius-is-paying-18-billion-to-buy-rival-alani-nu/1011077317545532/

Gelsi, S. (2025, February 21). Celsius wants to sell more energy drinks to women. Wall Street likes the move. MarketWatch. https://www.morningstar.com/news/marketwatch/20250221248/this-energy-drink-stock-is-rallying-thanks-to-a-18-billion-acquisition

Hart, C. (2025, February 20). Celsius shares skyrocket on Alani nu acquisition, Q4 results beat by investing.com. Dow Jones Newswires. https://www.investing.com/news/stock-market-news/celsius-shares-skyrocket-on-alani-nu-acquisition-q4-results-beat-3882730

Liu, E. (2025, February 21). Celsius Stock Is Soaring. Earnings and Deal News Are Fueling a Big Rally. Barron’s. https://www.marketwatch.com/articles/celsius-holdings-stock-price-earnings-news-d074f795?mod=search_headline

Mariam Rajesh, A. (2025, February 21). Celsius to buy energy drink brand Alani Nutrition in $1.8 billion deal. Reuters. https://www.reuters.com/markets/deals/celsius-buy-rival-energy-drink-brand-alani-nu-18-billion-wsj-reports-2025-02-20/

Trefis Team. (2025, March 23). What’s happening with CELH stock? Forbes. https://www.forbes.com/sites/greatspeculations/2025/03/23/whats-happening-with-celh-stock/

Yahoo! Finance. (2025, March 23). Celsius Holdings, Inc. (CELH): Summary. https://finance.yahoo.com/quote/CELH/

Yahoo! Finance. (2025, March 23). Celsius Holdings, Inc. (CELH): Financials. https://finance.yahoo.com/quote/CELH/financials/

Yahoo! Finance. (2025, March 23). Celsius Holdings, Inc. (CELH): Analysis. https://finance.yahoo.com/quote/CELH/analysis

Thought-Leadership Piece References

Aubrey, A. (2019, April 3). Bad diets are responsible for more deaths than smoking, global study finds. NPR. https://www.npr.org/sections/thesalt/2019/04/03/709507504/bad-diets-are-responsible-for-more-deaths-than-smoking-global-study-finds

Bero, L. (2024, August 30). We think we control our health – but corporations selling forever chemicals, fossil fuels and ultra-processed foods have a much greater role. CU Anschutz Newsroom. https://news.cuanschutz.edu/news-stories/we-think-we-control-our-health-but-corporations-selling-forever-chemicals-fossil-fuels-and-ultra-processed-foods-have-a-much-greater-role

Carpenter, M. (2025, March 15). Sugary sodas cause deadly diseases. Coca-Cola worked to discredit the science. Business Insider. https://www.businessinsider.com/coca-cola-misled-america-about-soda-science-sweet-deadly-book-2025-3

Marrero, A. (2022, March 16). The neglected role of food processing companies in shaping human and planetary health | columbia center on sustainable investment. Columbia Center on Sustainable Development. https://ccsi.columbia.edu/news/neglected-role-food-processing-companies-shaping-human-and-planetary-health

NIQ. (2024, September 6). Hydrate and heal: The rise of functional beverages. https://nielseniq.com/global/en/insights/education/2024/rise-of-functional-beverages/

Sargent, K. (2023, February 2). Companies spend billions to Market Food & beverages harmful to our health – and they are succeeding. Burness. https://burness.com/blog/companies-spend-billions-to-market-food-and-beverages-harmful-to-our-health-and-they-are-succeeding

Scrinis, G. (2020, December 7). Ultra-processed foods and the corporate capture of Nutrition – an essay by Gyorgy Scrinis. https://pmc.ncbi.nlm.nih.gov/articles/PMC7720198/

U.S. National Library of Medicine. (2010, January). Overview of Health and Diet in America. Front-of-Package Nutrition Rating Systems and Symbols: Phase I Report. https://www.ncbi.nlm.nih.gov/books/NBK209844/

Artificial Intelligence:

“Give me a list of all of Celsius’s ESG initiatives.” Prompt. ChatGPT, June 2024 Version. OpenAI. 22 March, 2025, chat.openai.com/chat.

“List Celsius CSR health initiatives.” Prompt. ChatGPT, June 2024 Version. OpenAI. 22 March, 2025, chat.openai.com/chat.

“What are some examples of health initiatives led by Celsisus?” Prompt. ChatGPT, June 2024 Version. OpenAI. 22 March, 2025, chat.openai.com/chat.

“What would be a good outlet to pitch a thought leadership piece to from the Celsius CEO?” Prompt. ChatGPT, June 2024 Version. OpenAI. 22 March, 2025, chat.openai.com/chat.

Creative Brief References

Burks, S. (2025, February 13). Commanders’ Jayden Daniels partners with Celsius Hydration. USA Today. https://commanderswire.usatoday.com/story/sports/nfl/commanders/2025/02/13/washington-commanders-jayden-daniels-partners-with-celsius-energy-drink/78505950007/

Celsius. (2025a, February 20). Fourth Quarter 2024 Investor Presentation. Celsius Holdings, Inc. https://ir.celsiusholdingsinc.com/overview/default.aspx

Fioroni, S., & Foy, D. (2024, April 15). Americans sleeping less, more stressed. Gallup.com. https://news.gallup.com/poll/642704/americans-sleeping-less-stressed.aspx

Kubala, J. (2023, November 7). Health Benefits of Ashwagandha, Based on Research. Healthline. https://www.healthline.com/nutrition/ashwagandha

Mintel. (2024, June 30). Functional Drinks – US – 2024. [Industry Report]. Mintel. https://www.mintel.com/

NIQ. (2024, September 6). Hydrate and heal: The rise of functional beverages. https://nielseniq.com/global/en/insights/education/2024/rise-of-functional-beverages/

Petre, A. (2023, January 3). 10 health benefits of Tart Cherry Juice. Healthline. https://www.healthline.com/nutrition/10-tart-cherry-juice-benefits

Riebe, S. (2024, April 30). Energy Drinks – US – 2024. [Industry Report]. Mintel. https://www.mintel.com/

Virtue Market Research. (2024). Recovery drinks market: Size, share, growth: 2024 – 2030. https://virtuemarketresearch.com/report/recovery-drinks-market

Artificial Intelligence:

Fig. 1 Celsius Ad Mockup. “NFL player in side by side frames experiencing the benefits of Celsius Tart Cherry” prompt, ChatGPT, June 2024 Version, OpenAI, 25 March. 2025, chat.openai.com/chat.

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